AP said no wristwatch. We disagreed.

When AP and Swatch built the Royal Pop, they made a choice - every Royal Oak design code, packed into a new bioceramic case, shipped with a lanyard instead of a strap. Not by accident. AP CEO Ilaria Resta confirmed it herself: no wristwatch, by design, to protect the Royal Oak franchise. So we built what they refused to, because the name on the dial demanded it.